So you’ve got your complete enterprise marketing management software package purchased, your CRM, your Marketing Automation Tool, your website content management system. Now comes the hardpart. The other half of the equation is the effective integration of these components. Without these three components singing in harmony, you’ll find yourself with inaccurate data, useless reports, and sales and marketing misalignment.

You can think of the three major components to a finely tuned marketing system as vital organs in a body.

The Brain, The Heart, and The Muscle

CRM or Content Relationship Management software such as SalesForce, NetSuite, SugarCRM – The Brain, of your business, the central processing center where all of your business transactions are stored for insight or intelligence in future business interactions.

Your website, CMS or Content Management System such as WordPress, Drupal, and Joomla – The Heart, your platform to speak to your audience and show them why your products or service is valuable.

Marketing Automation Tool such as Marketo, Eloqua, Pardot – The Muscle, you don’t need it for the body to function, but your chances of beating the competition are alot better when the muscles are tightly integrated to the rest of the body.

You get the point….if either of these are misaligned or out of sync, life becomes more of a challenge.

Delaware Digital can help you turn separately functioning marketing software components into a unified flowing lead churning system. Register for a free consultation here.

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