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Careful Process Key To Succesful Web Projects

A Typical Delaware Digital Web Design Services Project:

Project Kickoff/Information Gathering: We can meet in person or via web conference to learn about your new site’s goals, your customers, where your organization has been, where it is currently, and where you’d like to take it in the future. To design a website that delivers optimal results, a developer must know what makes a business go. We’ll listen carefully throughout the project and deliver. If it’s not right, we change it. Again and again, until you’re 100% satisfied. Guaranteed.

Through the initial meeting, we’ll establish the best way to stay in communication, timeframes, deliverables and scope, project responsibilities and what to expect.

Learning about your objectives is of the utmost importance to us. We’ll do much more than just read your mission statement. We’ll establish open communication, right from the start. We understand the web, so you can be sure that all of the right questions will be asked, helping us get a solid understanding your business goals and your online marketing requirements.

We will do this together by accurately determining:

  • who is your target audience?
  • what value will they want from your site?
  • how will they find you?
  • what technology will they view it with?
  • what sets you apart from the competition?

Once this is done we will layout both the creative and technical requirements of the web design project.
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Content Strategy:

In today’s web content is king, so we’ll want to take a close look at quality and quantity of existing content. We’ll also mock up a site map for your project and come to an agreement on where everything belongs, how we communicate your message, and determine the features your users will need.

Search Strategy:

We know best practices for Search Engine Optimization. Search strategy includes the structuring of your site, syntax of URLs, what meta data is required, and content hierarchy.

Project Roadmap Delivery:

We will tailor a document specific to your project that outlines the search, content, technical, and creative strategies. This roadmap will keep all team members on the same page with a focused approach.


Color Palette Selection
UX Sketch: Create wireframes, or user interface sketches, for key areas of your site.
Visual Design: Choosing a Template, Get a Custom Design, Bring Your Own Design
Styleguide / Documentation


HTML or Theme Build
CMS Implementation
Cross-Browser/Device Testing


Content Migration
Documentation & Training
Launch Plan & Release


Content updates
Plugin and Framework updates
On Page SEO improvements
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Email Marketing Tips and Ideas When Sending Via Third Party

Develop Compelling Collateral To Offer
A valuable and compelling piece of collateral is perhaps one of the most important part of getting good results from a lead gen email. If you don’t have anything to offer a potential lead your first priority should be to collaborate and brainstorm with internal stakeholders. Get in the minds of your ideal buyers, and think about what useful information they’d want to educate, make their jobs easier, or even entertain. There is a time and place to use sales slicks, or product focused datasheets, however early in the lead life cycle, you’ll have much more success by keeping your offers less product and sales oriented and more focused on broader educational concepts. The goal is to maximize the number of clicks and minimize unsubscribes. Great early offers include infographics, whitepapers, or free reports.

Once a concept is developed, ideas outlined, research completed, and all pertinent information is written out, design your collateral to make it an easy read. This includes effectively using white space, section concepts out with use of layout, headings, and titles, incorporate eye catching visual imagery, and style with your company branding guidelines(fonts, color palette  logo).

Writing an Early Stage Lead Generation Offer
The best advice I can give for lead gen emails is to keep them short and concise. If you are interrupting someones day, and are most likely not expecting your email, get to the point. Keeping the offer brief makes the email much more instantly digestible and if written effectively will encourage more click through’s. Limit the amount of HTML and fancy design, save these types of emails for late sales cycle prospect mailers, and customer newsletters. Only include one or two links in the email and install google analytics tracking to measure success outside of your email marketing platform.

Choosing a Third Party Industry Sponsorship Sites for Lead Generation
Connecting with your internal lead/prospect database is important, but to grow that database eventually you will have to venture outside and purchase a list or sponsor a third party industry site. I recommend a trusted third party list rental over purchasing a list. There is alot of shady business out there when it comes to buying lists. Most are contacts that haven’t given permission and have most likely been hammered to the point of changing their email address.

List purchases and sponsorship can get expensive, so putting in a little upfront leg work to maximize your results is very important. Average cost per lead varies greatly depending on your industry. For example, if you are in the credit card or credit repair industry a single contact can cost around $5, as opposed to a technology industry contact that can cost less than $1. Gather pricing and info on some of the online media groups in your industry.  Conduct analysis on the web traffic of each media group using Alexa or Compete. Both are free tools that will tell you the volume of traffic coming to most sites on the internet. This analysis is important especially if you are working with a limited budget and want the most bang for the buck. Determine the highest ratio of site traffic for the most reasonable cost.

Tracking Third Party Email Marketing Performance Yourself
I like to use Google Analytics URL Builder and campaign tracking as an additional means of tracking each link’s click through performance. Performance tracking directly from an email marketing platform won’t always be 100% accurate due to security and firewalls of recipients. Though Google Analytics won’t tell you exactly who is clicking on your links, I find it much more reliable in tracking overall campaign performance, and at very least it’s a great way to cross check your email marketing software tracking accuracy.

Perhaps a better  reason to embed Google Analytics campaign tracking in your email, is to keep a list rental company honest in reporting results. Instead of relying on the third party to tell you the results of your campaign, you will be able to see click-throughs in real time for yourself. This same concept can be applied to banner ads as well. Before you send your offer using a third party sponsorship, send the message to a targeted group in your internal lead/prospect database to get a good baseline of expected results from offer. You can use this information to renegotiate with the list rental company, most will want to ensure you see satisfactory results, so that you continue to send them business. Having the data at your finger tips will help greatly with this process and help optimize email marketing results at a faster pace.

If the list rental company will not be providing you contact info of those that took action on your offer, developing a landing page with integrated web to lead forms that feed your CRM contact information is a good idea. This is tricky though, as the more hoops a potential lead has to jump through to gain access to what you offered, the less likely the collateral will end up at its intended destination.  Limit the amount of contact info you ask for in your forms, and develop awesome ideas for collateral and the leads should roll in.

Marriage Equality Meme by Delaware Digital

Unless you’ve been under a rock for the past couple days, you’ve probably noticed a sea of red on facebook. The US Supreme Court is presently listening to arguments for Hollingsworth v. Perry, a historical case that will decide if California’s Proposition 8 (stating marriage can only be between a woman and a man) is constitutional.

Here are a couple graphic designs that play on this marriage equality meme that we’d like you to steal, repost, share. To download just right click on the image, and click Save as…



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